Effectiveness of Social Media in Waqf Fundraising: A Case Study of Residential Land Waqf

  • Dodik Siswantoro
  • Mariati Aprilia Harahap Universitas Islam Internasional
DOI: https://doi.org/10.47411/al-awqaf.v18i2.518
Keywords: waqf, social media, fundraising, promotion

Abstract

Abstract: The objective of this paper is to assess the effectiveness of socialmedia-based fundraising as advertisement for a land waqf fund within a
residential complex. This study employs the qualitative data study using
social media platforms Instagram, Facebook, Kitabisa.com, SEO, Tiktok,
and YouTube collected between 2020 and 2025 to analyze reach,
engagement, and donation conversion, complemented by archival
fundraising records. The results indicate that social media advertising is not
effective, as few people are interested in contributing waqf funds through
this method. This may be attributed to the fact that the term "waqf
fund for complex & quot; is not widely recognized, making it unsuitable
for this type of advertisement.

Published
2025-12-05
How to Cite
Dodik Siswantoro, & Mariati Aprilia Harahap. (2025). Effectiveness of Social Media in Waqf Fundraising: A Case Study of Residential Land Waqf. Al-Awqaf: Jurnal Wakaf Dan Ekonomi Islam, 18(2), 20-33. https://doi.org/10.47411/al-awqaf.v18i2.518
Issue
Vol. 18 No. 2 (2025): AL-AWQAF : Jurnal Wakaf dan Ekonomi Islam
Section
Articles